02-24-17

Rogue One Success: How the Nissan Promotion Ruled the Galaxy

Nissan was one of five well-known brands — Duracell, General Mills, Gillette, Nissan and Verizon — tapped for the launch of an extensive global promotional campaign in support of "Rogue One: A Star Wars Story." The collaboration delivered remarkable success for Nissan and for its highly popular Rogue crossover vehicle. The Nissan Rogue hit record sales numbers in November and December of 2016, as well as in January 2017.
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