Nissan announces first smartwatch concept to connect driver and car with the NISMO Watch!
Nissan announces first smartwatch concept to connect driver and car with the NISMO WATCH!
NISMO Watch showcases Nissan's intent to deliver biometric data that enhances driver performance and efficiency
Nissan is investigating heart and brain monitoring technologies for future wearable tech
Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan NISMO cars. The Nissan NISMO Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.
The watch, unveiled today ahead of its display at the Frankfurt Motor Show (September 10-22), is Nissan's first step into wearable technology and epitomizes its "fan first" approach to performance.
The Nissan NISMO Watch will allow drivers to:
Monitor the efficiency of their vehicle with average speed and fuel consumption readings
Access vehicle telematics and performance data while on track
Capture biometric data via a heart rate monitor
Connect to the car using a smartphone app via Bluetooth Low Energy
Receive tailored car messages from Nissan
Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: "Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our NISMO Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan NISMO Athletes, and it is this technology we want to bring to our fans to enhance their driving experience and NISMO ownership."
Earlier this year, Nissan launched the NISMO Lab - a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide - a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan NISMO Athletes during races. NISMO's vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech. Three key technologies have already been identified for future development:
ECG (Electrocardiogram) to measure the intervals of the R-R rhythm of the heart and identify early fatigue
EEG (Electroencephalogram) Brainwave to monitor the drivers' levels of concentration and emotions, and help athletes to get "In the Zone"
Skin Temperature to record core body temperature and hydration levels
The NISMO Watch will also track and rate the user's social performance across Facebook, Twitter, Pinterest and Instagram via Nissan's proprietary Social Speed software.
The sleek NISMO Watch will be available in three colors - black, white and the flagship black and red. The watch design was inspired by the NISMO ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit mechanism.
Even the packaging will have a unique n NISMO identity.
Dunsmore concluded: "We have brought the NISMO experience to life in every aspect of the watch, including its packaging, which will be made using tires and rubber from the racetrack. As NISMO is the performance arm of Nissan, we wanted a way of integrating NISMO's heritage in racing into this futuristic innovation."
The NISMO Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.
One winner will be awarded a $200 VISA Gift Card on 12/10/19, courtesy of Mossy Nissan. Winners will be chosen by random selection. The prize awarded is not transferable and is not redeemable for cash.
Selection of Winner:
One entrant will win a $200 VISA Gift Card by filling out the electronic form at Mossy Nissan’s booth during AJ and Sara’s Toy Drive at Grossmont San Diego from Saturday, December 7 to Sunday, December 8 from 10 AM to 11:59 PM. On Tuesday, December 10, 2019, the Grand Prize winner will be chosen randomly and notified through the email address that they provided in the electronic form. Winner will be given 48 hours to claim prize from initial contact. Odds of winning depend on the number of entrants received. By participating, entrants agree to be bound by these rules. Winner will be chosen and awarded at Mossy Nissan’s sole and absolute discretion. The prize awarded is not transferable and not redeemable for cash.
One winner will be selected at random from all completed form entries. Entrants must complete form in its entirety by 11:59AM PST on Sunday, December 8, 2019 to be eligible. Mossy Nissan will not be liable for inability to notify the winners, whether due to inaccurate entry information, change of email address or otherwise. If an entrant is found ineligible or if they do not comply with the Official Rules, then the potential winner will be disqualified, and an alternate winner will be selected. Entrants must be 18 years or older. Employees of Mossy Nissan and affiliates of its advertising and promotional agencies and their immediate families and any persons with whom they reside are not eligible.
By entering the contest and accepting the prize, the winner (a) releases Mossy Nissan from all liability with respect to this contest, including entry and participation and use of the prize awarded herein, and (b) except where legally prohibited, consents to the use of his/her name and likeness in print, broadcast, internet, social media and other media for advertising, promotional and/or marketing purposes without additional compensation.
Mossy Nissan reserves the right to cancel, terminate, modify or suspend this promotion. This contest is void where prohibited or restricted by law and is subject to all applicable federal, state and local laws. By participating in this promotion, you agree to release Mossy Nissan of any responsibility or liability for any damages or losses of any kind, including direct, indirect, incidental or consequential or punitive damages arising out of or relating to the delivery, use or performance of the prize(s) or products and services purchased with the prize(s), including any warranty of merchantability or fitness for a particular purpose. For a copy of the Official Rules, print this page.