03-06-14

Nissan IDx Concept Tour Drives Through SoCal

Nissan IDx Concept Tour Drives Through SoCal

LOS ANGELES – After debuting in Tokyo and playing in Detroit, the acclaimed Nissan IDx Freeflow and IDx NISMO concepts held a three-date tour on the West Coast. It was a super-charged string of venues worthy of the world's biggest rock bands, at least in the auto-enthusiast world.

Along Abbot Kinney Boulevard in Venice, once described as the "coolest block in America" by GQ magazine, fans of the concepts were able to get up close and personal with the cars, including speaking with designers and providing Nissan with feedback about whether to bring the vehicles to market.

"Part of being here is to get more reception from the public and the people who we designed it for so we can figure out a way to make it," said Gio Arroba, Nissan Creative Design Manager.

After a night of partying in Venice, the IDx siblings had an early-morning call with legendary "Cars & Coffee" enthusiasts in Irvine. This is where thousands of car lovers get together every Saturday morning to ogle cars and talk motors in the heart of Orange County, Calif. Surrounded by some of the world's finest exotic machinery, the IDx Freeflow and NISMO clearly were the event's headliners with their own distinct style and presence.

There was a final appearance on Saturday for Nissan's hot concepts at the Petersen Automotive Museum in Los Angeles. It was part of the "Inside the MotoMan Studio" event. This time the concepts were sharing the stage with automotive journalist George Notaras and legendary racecar driver Peter Brock. Brock, the "B" of BRE racing, whose Datsun 510s won Trans-Am championships in 1971 and '72, had his own connection to the IDx NISMO concept.

"It is a beautiful design, the lines on it are so subtle and so well done. It has a very upscale feel to it. There is nothing really super bright or brashy about the car. This is a car that you can live with for a long time because it has a certain elegance that you would be proud to own," said Brock.

Before packing up, the last stop for the IDx concepts on Sunday was the "Supercar Sunday" enthusiast gathering in Woodland Hills, just about an hour north of Los Angeles. This tour of Southern California now has more car lovers dreaming of "what if?" … and hoping that "when so" comes sooner rather than later.

Credit: http://nissannews.com/en-US/nissan/usa/releases/video-report-nissan-idx-concept-tour-continued-in-sunny-socal-and-the-fan-base-grows?page=2

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02-13-14

Nissan IDx Freeflow and IDx NISMO Concepts Storm the West Coast!

Nissan IDx Freeflow and IDx NISMO Concepts Storm the West Coast!

 

Cars displayed throughout Southern California; Keep up with hashtag #IDxinSoCal

LOS ANGELES - The acclaimed Nissan IDx Freeflow and IDx NISMO concepts will be on display in Southern California in a whirlwind, three-day tour starting on Friday, Jan. 31 through Sunday, Feb. 2, 2014.  The revolutionary concept vehicles, stars of the recent auto shows in Tokyo and Detroit, will be showcased in a variety of classic California locales, from the streets of Venice to Irvine's Cars & Coffee, and a special event at the Petersen Automotive Museum in Los Angeles.

Fans will be able to track the vehicles' whereabouts and exact locations using the hashtag #IDxinSoCal.

Following a series of media and industry sneak previews, the IDx Freeflow and NISMO will be on display on Fri., Jan. 31 from 4 to 10 p.m. on Abbot Kinney Boulevard in Venice, once described as the "coolest block in America" by GQ magazine.  There, fans of the IDx concepts will be able to get up close and personal with the cars, including speaking with designers and providing Nissan with feedback about whether to bring the vehicles to market.

The tour continues early in the morning on Sat., Feb. 1 at the legendary "Cars & Coffee" enthusiast gathering in Irvine.  Surrounded by some of the world's finest exotic machinery, the IDx Freeflow and NISMO should stand out with their own distinct style and presence.

At approximately 10 a.m. the cars will make an appearance at the Petersen Automotive Museum in Los Angeles as part of the "Inside the MotoMan Studio" event, starring automotive journalist George Notaras and featuring Peter Brock.

Superbowl Sunday, Feb. 2, will be the last event scheduled for the IDx concepts, at the "Supercar Sunday" enthusiast gathering in Woodland Hills, from 7 to 10 a.m.

Additional stopovers and events are possible between January 30 and February 2, all to be announced via Nissan's Facebook page and on Twitter with the hashtag#IDxinSoCal.

About the IDx Freeflow and IDx NISMO concept vehicles

The way people are buying cars is changing. A choice of colors and matching wheels is no longer enough. In a society where cars are purchased as a reflection - and enabler - of a driver's lifestyle, the way future models are designed needs to be revolutionized. This was the thinking behind the visionary "co-creation" of the Nissan IDx Freeflow and IDx NISMO concept cars.

The co-creation product development approach, designed to appeal to "digital natives" - the generation born after 1990 - integrates their feedback early in the creation process. Nissan thinks this approach could have real applications in the near future.

IDx Freeflow 

The IDx Freeflow reflects the sensibilities of the co-creators - the outlook of people who seek natural and tasteful things in every aspect of their daily lives. They seek to employ a simple and clean attitude, using the authentic items that they favor to artfully combine various things and give substance to their self-expression.

The interior details of the four-passenger IDx Freeflow are a carefully selected mix of fashionable functionality and comfort in a design brimming with creative originality. It is meant to feel like a living room inside, where the owner and his or her friends can relax.

Though compact in size - about 13.5 feet in length, 5.6 feet in width, and 4.3 feet in overall height - the IDx Freeflow impresses with its daring yet dignified exterior.

The IDx Freeflow's exterior color is a sophisticated combination of white and flax (a pale yellow shade), invoking a casual feeling like that produced by the pairing of the venerable white T-shirt with khaki chinos, and highlighted with silver accessories or a belt. The overall visual effect is completed by the addition of stylish 18-inch chrome wheels wrapped in 195/50-18 tires.

IDx NISMO 

Many digital natives grew up playing racing simulation games that feature cars of the past and from all corners of the globe. They have a natural desire to realize that virtual driving experience in real cars of their own, and that is the basis of the IDx NISMO concept.

Not limited to being inspired just by racing cars, IDx NISMO was born from a refined combination of the freedom to borrow liberally from memorable vehicles of yesteryear and the present, in addition to whatever was felt exudes "cool."

Though IDx NISMO shares the overall length and height of its Freeflow cousin, the 5.9-foot width (versus 5.6-foot for the IDx Freeflow) of the car is testament to its low, wide stance that emphasizes its sporty proportions.

One of the hallmarks of box-type racecars is speediness conveyed by a reverse-slanted nose. On IDx NISMO, this frontal design element is embellished by an aura of seriousness communicated by the use of carbon panels. Side mufflers provide a pleasing exhaust note. The car also has contemporary touches such as front/rear and right/left aerodynamic spoilers and a lightweight 19-inch wheel and 225/40 tire package.

Scanning the IDx NISMO interior reveals racing-inspired crimson Alcantara® seat covers that entice the eyes, complemented by Spartan-looking meters and gauges that animate the racecar ambience. The lustrous metal surfaces contrast with the bright red suede trim that is augmented by blue stitching.

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Credit: http://nissannews.com/en-US/nissan/usa/releases/nissan-idx-freeflow-and-idx-nismo-concepts-to-storm-west-coast-this-weekend

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02-07-14

The Ideal Car of the Future

The Ideal Car of the Future

The following is an Op-Ed piece written by Renault-Nissan Alliance Chairman and CEO Carlos Ghosn at the 2014 World Economic Forum in Davos.

 

DAVOS, Switzerland – Today, the automobile finds itself at a significant turning point.
For more than a century, it has helped drive industrial economies around the world, provided freedom of mobility to billions and transformed modern society. But its success in the 20th century also came at a cost: a rising number of accidents, traffic congestion, CO2 emissions and oil dependency.
 
Our challenge today is to reduce and eventually eliminate these negative consequences while bolstering the inherent benefits of clean, efficient transportation to people around the world.
 
To transform the car for a new era, we must address three major issues: safety, the environment and affordability. But the auto companies cannot do it alone. We will need to partner with one another, with governments and other industries if the car is to remain a source of prosperity, progress and freedom.
 
Safety
Every day, more than 3,000 people die in auto-related accidents around the world. Ninety-one percent of the world's road fatalities occur in lower-income countries, even though they only account for about half of the world's vehicles.
For example, France has four times more vehicles than India, but India has 20 times more road-related deaths.
 
In Europe, the number of road deaths has been cut in half while the number of vehicles over the same period has doubled. Technologies such as anti-lock brakes, airbags and electronic stability control have contributed the most to the reduction in road deaths.
More technologies are being developed with the potential to eliminate auto-related fatalities.
 
Autonomous driving is the next step in advancing vehicle and road safety. Together, Renault and Nissan are working on complementary technologies that can predict, detect and prevent collisions. This more holistic approach promises maximum protection for people in and outside the car.
 
With the help of policy-makers providing clear regulatory oversight, these technologies could lead to "zero fatality" roads within our lifetimes. They also promise far greater freedom of mobility for the aged and the disabled, and will reduce the stress associated with driving in heavy traffic and unfamiliar locations.
 
Environment
Automobiles represent about 23 percent of the world's total CO2 emissions, the greenhouse gas most associated with global climate change. Fifteen years ago, the Renault-Nissan Alliance evaluated the environmental impact of its vehicles throughout their life cycle: the greenhouse gas effect on the climate, the impact exhaust emissions have on public health in congested urban areas, and the impact of using scarce raw materials.
 
As a result of that evaluation, the Alliance invested more than EUR 4 billion in zero-emissions technologies. Today, it is the only auto group that mass produces a full line of zero-emission cars and light commercial vehicles. Together, Renault and Nissan have sold more than 100,000 of these vehicles worldwide – more than all of the other major carmakers combined.
 
One of society's challenges now is to integrate these vehicles into a more efficient and cleaner power grid by increasing, for example, hydroelectric power to replace aging coal-fired power plants. This will require the support of local and national governments, which also need to work with industry to integrate zero-emission vehicles into the broader transportation infrastructure.
 
Working together, we can ensure that cars can have "zero impact" on the environment.
 
Affordability
In 1999, Brazil, Russia, India and China combined had only 8 percent of the global vehicle sales volume. In 2012, these four countries alone comprised 35 percent of the industry's volume.
 
The tremendous sales growth in these markets has been due in part to carmakers offering increasingly affordable cars for first-time, cost-conscious buyers in the rapidly rising middle class. The Alliance's CMF-A platform, created and manufactured in India, will pave the way for more affordable vehicles in emerging markets.
 
Conclusion
We should not forget the important role that the automobile has played in driving economic growth and freedom of mobility for more than 100 years. If today's global automotive industry was a country, it would be the world's sixth largest economy – greater than the GDP of Brazil – and account for more than 50 million jobs.
Our challenge is to ensure that the automobile remains a vehicle for progress and prosperity around the world well into the 21st century.
 
In partnership with other carmakers, industries and governments, we have the capability to reinvent the car for a new era, to provide sustainable mobility for all.
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