Nissan and PlayStation reveal future vision

Nissan Presents 2014 New Sedan Concept in China

HONG KONG - Nissan is ready to shake up the 13th Beijing International Automotive Exhibition (Auto China 2014).

Auto China 2014 runs from April 20 (press day) to April 29 at the China International Exhibition Center in Beijing. Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present an exciting line-up of more than 20 vehicles at Asia’s largest motor show of the year.

The star of the show will be a new sedan concept which will make its world premiere. Also featured will be the BladeGlider concept, making its Chinese debut, and Nissan’s latest global innovations, including the Autonomous Drive car.

Teana, Nissan's flagship sedan, celebrates its 10th anniversary in China this year and a special edition Teana will be on display. The two latest introductions, the all-new X-Trail and the new NV200 Xtronic® transmission, are expected to draw attention from booth visitors.

Nissan will deliver to Auto China 2014 a further-evolved global motor show booth with a distinctive three-layer theater style. During public viewing days, visitors will be able to experience new interactive communications through "Augmented Reality" technology.

Media Center and site information will be available online starting today. Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.

New Sedan Concept

Last year at Auto Shanghai 2013, Nissan unveiled the Friend-ME concept, attracting attention from both the media and the Chinese "Post-80s" generation through its provocative design and connectivity features. This year at Auto China 2014, Nissan will reveal a new sedan concept for the Chinese digital lifestyle. The concept expresses Nissan’s passion and focus in the world’s most dynamic auto market.

Subsequent to Friend-ME in 2013, this concept car will be the second time for Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, to realize a concept car design in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.

CREDIT: http://nissannews.com/en-US/nissan/usa/releases/nissan-set-to-thrill-auto-china-2014-with-new-sedan-concept

Nissan Asks Young Women to Join in STEM Career Paths

NASHVILLE, Tenn. - Fostering enthusiasm in young girls for careers in science and technology was the focus for DigiGirlz 2014. The program took place at Nissan's headquarters in Nashville, Tenn.

More than 100 high school girls attended the free event sponsored by Nissan, Microsoft and Middle Tennessee State University. DigiGirlz is a Microsoft YouthSpark program that provides high school girls an opportunity to learn about careers in science, technology, engineering and math (STEM) in a fun and innovative setting.

"Being here today is fantastic. It has allowed me to meet and connect with a bunch of different professionals and even people from graduate schools from various colleges. It is very nice and empowering to connect with these people, and to know that there are people out there, women in STEM fields, who are doing incredible things," said Allison Baldwin, a DigiGirlz student attendee.

The inspirational Marlin Page, a motivational speaker and self-described online safety evangelist, delivered the keynote address. Page was introduced to a technology boot camp in her developmental years, which taught her to code in seven different languages in 13 weeks. Following that, in less than a year at the age of 25, Page was maintaining and developing software for the automotive and banking industry.

"I believe young girls need to be involved with STEM because technology can definitely transform their lives. Technology takes you to places where you have never been," said Page. "Young girls are out there playing video games, on social media, and it is important for them to know that they can also create these things as well."

Nissan's Women's Business Synergy Team (WBST) presented a $500 college scholarship at the event. Applicants provided a teacher recommendation, high school transcript and answered an essay question.

"For Nissan, this is a wonderful opportunity for us as employees to be able to give back directly to all of these girls who, at this point, are trying to figure out what they would like to do with their lives and careers," said Trisha Jung, Nissan Dealer Operations. "We have a chance to help them explore all of these great concepts and help them to build confidence and vision that anything is possible for them."

Nissan IDx Concept Tour Drives Through SoCal

LOS ANGELES – After debuting in Tokyo and playing in Detroit, the acclaimed Nissan IDx Freeflow and IDx NISMO concepts held a three-date tour on the West Coast. It was a super-charged string of venues worthy of the world's biggest rock bands, at least in the auto-enthusiast world.

Along Abbot Kinney Boulevard in Venice, once described as the "coolest block in America" by GQ magazine, fans of the concepts were able to get up close and personal with the cars, including speaking with designers and providing Nissan with feedback about whether to bring the vehicles to market.

"Part of being here is to get more reception from the public and the people who we designed it for so we can figure out a way to make it," said Gio Arroba, Nissan Creative Design Manager.

After a night of partying in Venice, the IDx siblings had an early-morning call with legendary "Cars & Coffee" enthusiasts in Irvine. This is where thousands of car lovers get together every Saturday morning to ogle cars and talk motors in the heart of Orange County, Calif. Surrounded by some of the world's finest exotic machinery, the IDx Freeflow and NISMO clearly were the event's headliners with their own distinct style and presence.

There was a final appearance on Saturday for Nissan's hot concepts at the Petersen Automotive Museum in Los Angeles. It was part of the "Inside the MotoMan Studio" event. This time the concepts were sharing the stage with automotive journalist George Notaras and legendary racecar driver Peter Brock. Brock, the "B" of BRE racing, whose Datsun 510s won Trans-Am championships in 1971 and '72, had his own connection to the IDx NISMO concept.

"It is a beautiful design, the lines on it are so subtle and so well done. It has a very upscale feel to it. There is nothing really super bright or brashy about the car. This is a car that you can live with for a long time because it has a certain elegance that you would be proud to own," said Brock.

Before packing up, the last stop for the IDx concepts on Sunday was the "Supercar Sunday" enthusiast gathering in Woodland Hills, just about an hour north of Los Angeles. This tour of Southern California now has more car lovers dreaming of "what if?" … and hoping that "when so" comes sooner rather than later.

Credit: http://nissannews.com/en-US/nissan/usa/releases/video-report-nissan-idx-concept-tour-continued-in-sunny-socal-and-the-fan-base-grows?page=2

Nissan IDx Freeflow and IDx NISMO Concepts Storm the West Coast!

Cars displayed throughout Southern California; Keep up with hashtag #IDxinSoCal

LOS ANGELES - The acclaimed Nissan IDx Freeflow and IDx NISMO concepts will be on display in Southern California in a whirlwind, three-day tour starting on Friday, Jan. 31 through Sunday, Feb. 2, 2014.  The revolutionary concept vehicles, stars of the recent auto shows in Tokyo and Detroit, will be showcased in a variety of classic California locales, from the streets of Venice to Irvine's Cars & Coffee, and a special event at the Petersen Automotive Museum in Los Angeles.

Fans will be able to track the vehicles' whereabouts and exact locations using the hashtag #IDxinSoCal.

Following a series of media and industry sneak previews, the IDx Freeflow and NISMO will be on display on Fri., Jan. 31 from 4 to 10 p.m. on Abbot Kinney Boulevard in Venice, once described as the "coolest block in America" by GQ magazine.  There, fans of the IDx concepts will be able to get up close and personal with the cars, including speaking with designers and providing Nissan with feedback about whether to bring the vehicles to market.

The tour continues early in the morning on Sat., Feb. 1 at the legendary "Cars & Coffee" enthusiast gathering in Irvine.  Surrounded by some of the world's finest exotic machinery, the IDx Freeflow and NISMO should stand out with their own distinct style and presence.

At approximately 10 a.m. the cars will make an appearance at the Petersen Automotive Museum in Los Angeles as part of the "Inside the MotoMan Studio" event, starring automotive journalist George Notaras and featuring Peter Brock.

Superbowl Sunday, Feb. 2, will be the last event scheduled for the IDx concepts, at the "Supercar Sunday" enthusiast gathering in Woodland Hills, from 7 to 10 a.m.

Additional stopovers and events are possible between January 30 and February 2, all to be announced via Nissan's Facebook page and on Twitter with the hashtag#IDxinSoCal.

About the IDx Freeflow and IDx NISMO concept vehicles

The way people are buying cars is changing. A choice of colors and matching wheels is no longer enough. In a society where cars are purchased as a reflection - and enabler - of a driver's lifestyle, the way future models are designed needs to be revolutionized. This was the thinking behind the visionary "co-creation" of the Nissan IDx Freeflow and IDx NISMO concept cars.

The co-creation product development approach, designed to appeal to "digital natives" - the generation born after 1990 - integrates their feedback early in the creation process. Nissan thinks this approach could have real applications in the near future.

IDx Freeflow 

The IDx Freeflow reflects the sensibilities of the co-creators - the outlook of people who seek natural and tasteful things in every aspect of their daily lives. They seek to employ a simple and clean attitude, using the authentic items that they favor to artfully combine various things and give substance to their self-expression.

The interior details of the four-passenger IDx Freeflow are a carefully selected mix of fashionable functionality and comfort in a design brimming with creative originality. It is meant to feel like a living room inside, where the owner and his or her friends can relax.

Though compact in size - about 13.5 feet in length, 5.6 feet in width, and 4.3 feet in overall height - the IDx Freeflow impresses with its daring yet dignified exterior.

The IDx Freeflow's exterior color is a sophisticated combination of white and flax (a pale yellow shade), invoking a casual feeling like that produced by the pairing of the venerable white T-shirt with khaki chinos, and highlighted with silver accessories or a belt. The overall visual effect is completed by the addition of stylish 18-inch chrome wheels wrapped in 195/50-18 tires.

IDx NISMO 

Many digital natives grew up playing racing simulation games that feature cars of the past and from all corners of the globe. They have a natural desire to realize that virtual driving experience in real cars of their own, and that is the basis of the IDx NISMO concept.

Not limited to being inspired just by racing cars, IDx NISMO was born from a refined combination of the freedom to borrow liberally from memorable vehicles of yesteryear and the present, in addition to whatever was felt exudes "cool."

Though IDx NISMO shares the overall length and height of its Freeflow cousin, the 5.9-foot width (versus 5.6-foot for the IDx Freeflow) of the car is testament to its low, wide stance that emphasizes its sporty proportions.

One of the hallmarks of box-type racecars is speediness conveyed by a reverse-slanted nose. On IDx NISMO, this frontal design element is embellished by an aura of seriousness communicated by the use of carbon panels. Side mufflers provide a pleasing exhaust note. The car also has contemporary touches such as front/rear and right/left aerodynamic spoilers and a lightweight 19-inch wheel and 225/40 tire package.

Scanning the IDx NISMO interior reveals racing-inspired crimson Alcantara® seat covers that entice the eyes, complemented by Spartan-looking meters and gauges that animate the racecar ambience. The lustrous metal surfaces contrast with the bright red suede trim that is augmented by blue stitching.

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Credit: http://nissannews.com/en-US/nissan/usa/releases/nissan-idx-freeflow-and-idx-nismo-concepts-to-storm-west-coast-this-weekend

Nissan sport sedan concept set for world debut at 2014 North American International Auto Show

For all those San Diego drivers that hate parallel parking and anything else that requires the reverse gear, Nissan could one day have the car for you.

The leading Japanese carmaker recently unveiled the Pivo 2, a battery-powered concept car with a fully rotating cabin that makes going backwards obsolete, since the driver can turn to face the direction they need to go.

Its wheels also turn 90 degrees, making parking easier.

"With this easy-to-handle car, you can feel comfortable while driving," said Masahiko Tabe, senior manager of the advanced vehicle development group at Nissan Motors.

"You can go everywhere without worrying about your driving skills."

The car is as yet not for commercial sale.

The futuristic, three-seat car also comes with a robotic device that Nissan said monitors the driver's expression using censors and tailors its conversation accordingly.

The device, able to converse in English and Japanese, can help an angry driver overcome road rage or wake you up if you're prone to dozing behind the wheel, the car makers said.

CREDIT REUTERS: http://www.reuters.com/article/2007/10/08/us-japan-nissan-car-tech-idUSKUA85159720071008