RIO DE JANEIRO, Brazil - It was a simple question: How do you create a drawing contest with workers' children to celebrate Children's Day at Nissan Brazil? The answer: "Automobile of the Future," and who would be better than the team that thinks up the cars of tomorrow to help? The team at Nissan Design America Rio (NDA-R) agreed to judge, and they ended up going way beyond and transforming the selected winners into real sketches.
Over 10 days in October, the children of Nissan Brazil's workers submitted drawings to the contest. The kids were instructed to draw the car they would like to see in the future. Winners were chosen after the Children's Day. The level of creativity exhibited by the kids was so surprising that, beyond the three winners, the Nissan Design team decided to award an honorable mention prize to one drawing showing concern with the planet's sustainability - a topic committed with Nissan's pillars.