Nissan Presents 2014 New Sedan Concept in China

HONG KONG - Nissan is ready to shake up the 13th Beijing International Automotive Exhibition (Auto China 2014).

Auto China 2014 runs from April 20 (press day) to April 29 at the China International Exhibition Center in Beijing. Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present an exciting line-up of more than 20 vehicles at Asia’s largest motor show of the year.

The star of the show will be a new sedan concept which will make its world premiere. Also featured will be the BladeGlider concept, making its Chinese debut, and Nissan’s latest global innovations, including the Autonomous Drive car.

Teana, Nissan's flagship sedan, celebrates its 10th anniversary in China this year and a special edition Teana will be on display. The two latest introductions, the all-new X-Trail and the new NV200 Xtronic® transmission, are expected to draw attention from booth visitors.

Nissan will deliver to Auto China 2014 a further-evolved global motor show booth with a distinctive three-layer theater style. During public viewing days, visitors will be able to experience new interactive communications through "Augmented Reality" technology.

Media Center and site information will be available online starting today. Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.

New Sedan Concept

Last year at Auto Shanghai 2013, Nissan unveiled the Friend-ME concept, attracting attention from both the media and the Chinese "Post-80s" generation through its provocative design and connectivity features. This year at Auto China 2014, Nissan will reveal a new sedan concept for the Chinese digital lifestyle. The concept expresses Nissan’s passion and focus in the world’s most dynamic auto market.

Subsequent to Friend-ME in 2013, this concept car will be the second time for Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, to realize a concept car design in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.

CREDIT: http://nissannews.com/en-US/nissan/usa/releases/nissan-set-to-thrill-auto-china-2014-with-new-sedan-concept

Nissan Asks Young Women to Join in STEM Career Paths

NASHVILLE, Tenn. - Fostering enthusiasm in young girls for careers in science and technology was the focus for DigiGirlz 2014. The program took place at Nissan's headquarters in Nashville, Tenn.

More than 100 high school girls attended the free event sponsored by Nissan, Microsoft and Middle Tennessee State University. DigiGirlz is a Microsoft YouthSpark program that provides high school girls an opportunity to learn about careers in science, technology, engineering and math (STEM) in a fun and innovative setting.

"Being here today is fantastic. It has allowed me to meet and connect with a bunch of different professionals and even people from graduate schools from various colleges. It is very nice and empowering to connect with these people, and to know that there are people out there, women in STEM fields, who are doing incredible things," said Allison Baldwin, a DigiGirlz student attendee.

The inspirational Marlin Page, a motivational speaker and self-described online safety evangelist, delivered the keynote address. Page was introduced to a technology boot camp in her developmental years, which taught her to code in seven different languages in 13 weeks. Following that, in less than a year at the age of 25, Page was maintaining and developing software for the automotive and banking industry.

"I believe young girls need to be involved with STEM because technology can definitely transform their lives. Technology takes you to places where you have never been," said Page. "Young girls are out there playing video games, on social media, and it is important for them to know that they can also create these things as well."

Nissan's Women's Business Synergy Team (WBST) presented a $500 college scholarship at the event. Applicants provided a teacher recommendation, high school transcript and answered an essay question.

"For Nissan, this is a wonderful opportunity for us as employees to be able to give back directly to all of these girls who, at this point, are trying to figure out what they would like to do with their lives and careers," said Trisha Jung, Nissan Dealer Operations. "We have a chance to help them explore all of these great concepts and help them to build confidence and vision that anything is possible for them."